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Today, in tough economic times around the world, everybody is looking for an edge to stay ahead of the crowd. People are looking for new creative and exciting stuff to blow their competition away. The old saying “necessity is the mother of invention” applies, as organizations look to re-invent the wheel, think outside of the box, and find that competitive edge.

Set the right tone every day. Leaders guide and inspire. To do this you must be consistent and make what you stand for clear. Everybody in your organization should be crystal clear about what is expected of them. There should be no grey areas, mixed messages or doubts coming from your leadership. Lead by example. Live your message, values, principles, and vision yourself every day. This sets the right tone.